Why you should integrate Gift Aid software into your attraction this winter…

Why you should integrate Gift Aid software into your attraction this winter…

October 31, 2022

For charitable organisations that also operate as visitor attractions, such as museums, heritage sites, and historic houses, maximising donations and revenue is a priority for the smooth running of the venue.

One of the best ways to do this is to utilise Gift Aid when visitors are donating, be it during the online ticketing process or on location.

Our VenposCloud system is designed to mould around your needs, and can even help you collect and maximise Gift Aid collection, but how can we do this? Read on to find out.

Gift Aid is a crucial consideration for charity organisations

If your attraction’s main source of income is donations, Gift Aid should be high on your agenda. This government scheme allows you to claim an additional 25% on every donation made by a taxpayer; an amount that could make a significant difference to your attraction.

The additional revenue provided by Gift Aid could help you improve systems and services site-wide and could be re-invested into further developments for your organisation.

But there is always a catch. Not only do your customers need to be willing to donate, but they must also be happy to fill out lengthy data collection forms for each donation to qualify for Gift Aid. Simply put, if your customers have turned up to visit your attraction, they want to visit your attraction, not stand at the entry desk spending 10 minutes filling out a form.

Plus, your staff need to remember to ask your customers and visitors whether they would like to qualify for Gift Aid upon donating, too.

These complications mean that charitable organisations will often miss out on the additional bonus Gift Aid provides. Luckily, we can help streamline the process for your customers and staff while also offering several other ways of receiving donations.

How can VenposCloud assist with Gift Aid collection?

Our visitor management software for visitor attractions, VenposCloud, is there to help make your management tasks easier. One of the ways it can do this is through the Gift Aid module, which can help reduce admin time for your staff and wait times for your customers.

The integrated Gift Aid functionality allows your customers to donate easily and efficiently, providing them with a smooth and friendly user journey that also reduces admin time on your end.

Even better, VenposCloud gives you the tools you need to add Gift Aid on admission tickets, meaning you can automatically collect Gift Aid on ticket sales, too. This gives your visitors the opportunity to add an additional donation onto their booking, whether you charge for entry or not, which will automatically be subject to Gift Aid.

Plus, our Gift Aid module helps you wave goodbye to manual reporting and reconciliation thanks to the HMRC Reporting Gift Aid tool. This functionality allows you to effortlessly run reports which provide all the necessary information for your submission to obtain Gift Aid relief automatically.

WATCH: Find out more with our short and insightful animation!

VenposCloud does more than just collect Gift Aid…

VenposCloud is an all-encompassing visitor management system for attractions across the UK. What this means is that we can offer several different ways for you to maximise your revenue and improve the customer experience.

For example, we have a CRM module to help you manage your data collection and audience, an analysis and reporting tool to reduce admin time and provide valuable insights and access management functionality to improve the efficiency of the admission systems.

We even have EPoS and stock management functionalities to help speed up the wait times in your gift shops or secondary points of sale, and a table ordering system that allows your customers to order food and drink from your on-site café directly from their table.

Our system is designed with the customer experience at heart, helping to boost your revenue and profitability in the process. Interested in finding out more? Discover our full list of features!

Contact us

If you’d like to find out more about specific features, or you’d like to book a FREE demo of our VenposCloud system, get in touch. Call us on 01908 735 274 or email contact@vennersys.com.