Why NOW is the best time to evaluate your attraction ticketing system

Why NOW is the best time to evaluate your attraction ticketing system

December 9, 2022

Are you unhappy with the management systems behind your operations?

An infrastructural replacement could be hugely valuable for your attraction, especially if you have issues or inconveniences with your current systems that prevent you from achieving your maximum potential.

The added value and benefits you receive because of a new system could help boost your revenue, and the post-Christmas period might be the perfect time to make a change.

Read on to find out why!

Now is the perfect time to think about changing your current system

Many attractions experience their busiest period in the run up to Christmas. The combination of festive events and the school holidays mean a larger volume of guests, especially families, through the gates. With so much going on, it can be hard to think about other aspects of the business.

However, the increased traffic and strain on your system will highlight where it might not be up to scratch, especially if your system is outdated or not fit for purpose.

Many attractions choose a visitor management system at the genesis of their operation and then never upgrade, regardless of the downsides. One of the key things to consider with your management system is whether it is ready to handle your potential business growth and adaptable enough to grow alongside you.

The new year period is often significantly quieter for visitor attractions, providing a fantastic opportunity for your attraction to consider making changes to its operations. The calm gives you some time to reflect upon your system’s performance during peak times and consider where you could make improvements for the next seasonal rush.

It also gives you time to think about costings and your bottom line. The VenposCloud system is incredibly cost effective, allowing you to pick and choose from our modular offerings to ensure you only pay for what you use. This helps you increase your revenue while also helping your system operate at maximum efficiency, given that every functionality you need operates on the same central system.

The added value of a new ticketing system

Choosing to overhaul your attraction EPoS and visitor management systems is no easy decision. It is a huge commitment, especially as you may need to replace your hardware and train your staff.

Perhaps you’ve noticed that your management system provider’s server connectivity is unreliable, preventing you from admitting guests for a short period or accepting payments at secondary points of sale.

Maybe your attraction CRM systems don’t collect the data you want them to, fail to organise your databases logically, or don’t provide the functionality to run targeted marketing campaigns.

You may not even have access to crucial functionalities for your attraction, such as online membership management, automatic data reporting tools, or mobile access points.

These limitations could be increasing the admin time of you and your staff and reducing your income – wouldn’t it be better to get all of this from one all-encompassing system?

It’s also worth thinking about what additional benefits you could get from a new system, such as financing options to make it more affordable, ease of use for staff and visitors, and flexibility.

Why VenposCloud is the perfect option for your attraction

While the task of infrastructural change might seem daunting, the benefits of the VenposCloud system could outweigh any potential inconveniences regarding installation or training.

For example, what happens when your current system loses internet connectivity, or you find yourself in an internet dead-zone? Do admissions grind to halt? Are you able to operate your till systems? With VenposCloud, this is not a problem.

VenposCloud runs on Amazon Web Services for maximum server reliability. Uptime is constant, but if you do head out of your office into areas with limited connectivity (such as woodland or basements) and access our system via a mobile access point, all our functionalities operate independently and reconnect once you re-join the network. Added uptime could culminate in additional revenue.

Are all your functionalities available through one system? Is your system optimised for the user experience? Do you have access to finance options for expensive projects? If the answer is no to any of the above, you might not be getting the best out of your management systems.

Our vast array of features means that, no matter which industry you operate in, we have the functionality you need. We have a proven track record of delivering high-quality services to visitor attractions across the UK, from museums and heritage sites to theme parks and farm parks.

Book a no-obligation chat to see our system first-hand

If you’re interested in finding out more about our integrated visitor management systems and want to chat with one of our experts for free, get in touch! Email contact@vennersys.com for more information or call us on 01908 735 274 today.