How Self-Serve Kiosks Can Improve the Visitor Experience

How Self-Serve Kiosks Can Improve the Visitor Experience

March 12, 2024

Self-serve options are now something your customers expect in the modern day, providing you with a vast array of functionalities that can help improve their experience all around your venue.

From helping your customers at key points in their experience to allowing your staff to act more efficiently, self-serve tills are a crucial innovation that could help your attraction flourish.

But why are they so important, and how could you implement them into your attraction? Read this blog to find out!

Complimenting Your Workforce, Not Replacing It

It’s a common misconception that self-serve till solutions are designed to replace your human workforce. This simply isn’t true, as self-service options are best utilised alongside human staff members who can then use their own strengths to provide an excellent experience.

The implementation of self-serve kiosks at various locations across your attraction enables you to allocate your team more efficiently. Instead of assigning several staff members to your tills at any one time, or processing routine transactions, staff can be deployed to focus their time towards enhancing the guest experience where their presence adds more value.

This may be at a customer information office providing personalised assistance to visitors, managing key attraction operations, or hosting shows and demonstrations. This redistribution of resources ultimately contributes to a smoother and more enjoyable experience for visitors as they can receive continuous, human help anywhere in your attraction.

Self-serve kiosks can also be incredibly valuable in helping your staff cope with busy periods or staff shortages, helping to speed up the customer experience even during the most difficult times for your staff.

Reducing Queue Times Everywhere

Long queues at your entry tills and food stalls can be boring and irritating to your guests, resulting in a negative visitor experience, especially if a long queue is their first impression of your attraction!

With self-serve ticketing and entry solutions, your visitors can quickly scan themselves into your attraction using our innovative QR code technology on entry tickets.  

Additionally, utilising self-service EPoS solutions elsewhere in your attraction allows your guests to purchase tickets, order food, and make other transactions on their own. This not only enhances visitor satisfaction but also streamlines operations, allowing staff to focus on other essential tasks.

Improve the Customer Experience When Ordering Food

Self-serve kiosks have several key benefits if your attraction offers food options, namely helping to prevent human errors and reducing pressure on the guest.

In a busy food hall, it’s easy to miss a customer asking for “no tomatoes” or to hear something completely different to what was said. Self-serve EPoS systems remove this potential human error, allowing a customer to select and customise their order to their liking before paying and sending it to the kitchen.

Also, after waiting in a long queue and finally getting to the front, a customer can feel pressured to put their order in quickly to prevent those behind them from waiting even longer. This pressure can lead to quick decisions that aren’t properly thought through, sometimes resulting in a customer ordering something they later wish they hadn’t, or only ordering one course.

By implementing several self-serve kiosks, your customers can take their time browsing the menu at their own pace without the pressure of the queue behind them, leading to increased visitor satisfaction rates and spend.

Other key Self-Serve Kiosk Functionalities

The integration of self-serve kiosks with your visitor attraction management system can provide valuable insights into visitor preferences, purchasing patterns, and peak hours, allowing you to make data-driven decisions to optimise your offerings and resources. You can see what sells best in your gift shop and café, helping you make more accurate restock orders and prevent selling out.

You can also use your self-serve kiosks to automate upsells and add-ons for your guests, allowing them to see the full range of experiences or donation options you provide where a human staff member may forget to tell them at checkout.

This kind of upselling is especially crucial for charities who may rely on customer donations at checkouts as their primary source of income!

Picking the Best EPoS System for Your Self-Serve Kiosks

Incorporating self-serve kiosks and robust hospitality EPoS systems is a strategic investment in enhancing visitor satisfaction and operational efficiency. As one of the leading attraction ticketing software companies in the UK, Vennersys are the experts when it comes to the day-to-day operation of your attraction.

Our visitor management system, VenposCloud, will operate on all your manual and self-serve kiosks to provide an easy and streamlined visitor experience. These kiosks will also link to the rest of your attraction, allowing you to synchronise and integrate every operation from a single source.

Get in touch today to find out exactly how VenposCloud could work for your attraction. Call 01908 735 274 or send an email to and a member of our team will reach out to you as soon as possible!