OTA: Integration with Online Travel Agents

Increasing guest numbers is key to any visitor attraction, and one of the best ways to do so is to increase your brand reach. There are several ways to do this, but one method you might want to consider is advertise your brand on third-party travel agents to help encourage bookings.

Why are Online Travel Agents essential for visitor attractions?

Online Travel Agents (OTAs) such as Expedia or Booking.com, can be very popular for both domestic and international holidaymakers who might be looking for things to do.

Travel agents used to be the place to go if you wanted to book full package holidays. Now, most offer single flights, hotels, car rentals, and attraction tickets to help customers book and plan an entire holiday on one site.

Increase brand reach and advertising potential

Third-party sites are a fantastic resource when it comes to marketing your business. By integrating with online OTAs and having your venue show up on their attractions page, you are massively increasing your reach and potential customer base.

Your attraction may be recommended if potential customers are looking at staying in the surrounding area, which could help you target those who aren’t based locally.

Increase ticket sales to tourists

It isn’t just more eyes that you’re appealing to. Thanks to the simplicity and ease that online travel booking provides when planning holidays, many customers end up booking almost their entire holiday on the same site, including flights, hotels, and day-to-day activities.

This all-in-one travel booking system means that if a holidaymaker sees your attraction listed on the website they are booking through, they might be more likely to book a ticket and visit.

Reduce admin time on your ticketing systems

Using the online travel booking system of the OTA rather than through your own website can help reduce admin time, especially as it is automatically linked with our online ticketing systems. This means that you won’t accidentally oversell tickets because someone failed to take external sales into account.


Want to find out more about how our OTA module integrates with the other services we provide? Get in touch to have a call with one of our knowledgeable team, or book a demo to see our solutions in action.

Alternatively, see what else the VenposCloud system can do. Find out more about our ticketing and admission systems, table ordering software, point of sale management, or view our full list of features.

An industry-leading provider of online ticketing and integrated point of sale solutions, we have over 30 years’ experience in supporting our partners in improving and increasing value at their visitor attractions. Find out exactly how we do that in our case studies.

Venpos Cloud Ticketing

Supports third party ticketing such as Tesco Clubcards and tour operator ticketing as well as having a dedicated travel trade site where your travel trade partners can purchase and if necessary resell your tickets at pre-agreed pricing. Venpos also allows you to sell gift vouchers and gift experiences both online and at EPoS to maximise your revenue opportunities.

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