Travel Trade: Maximising Brand Exposure

As a visitor attraction, being able to increase your brand exposure, analyse sales and profits and effectively manage your sales agents all in one platform is essential for business success.

Why is travel trade important for visitor attractions?

Intermediaries such as tour operators, wholesalers, travel agents and online retailers allow your attraction to reach new markets, increasing footfall and overall profits.

VenposCloud offers a completely virtual method for sales agents to see what tickets and discounts are available to them. This method of transparency allows you to establish effective relationships with key operators whilst offering an effective route to market:

Expand reach by working with third parties

Our software makes monitoring and managing sale agents easier than ever, which means you can increase the number of third parties you work with, maximising your reach and further exposing your attraction to new customers.  

Reduce administration time

Every transaction completed by the sales agent in the agent portal can be invoiced against the travel trade organisation’s CRM record, removing time-consuming administration processes and giving your employees more time to focus on offering excellent customer service.

Effectively analyse sales and profits

Improve the way you analyse your business’ sales as well as profitability. As this software includes the analytical tools needed to monitor your sale patterns, you can regularly see how your business is performing.

Additionally, having a system that helps with the analysis of your sales will help you to highlight the areas or agents that attract the most customers. In doing so, you will know which sites to partner with and can make informed business decisions.


Want to try our travel trade module? Fill in your name and email below and download our factsheet. Alternatively, request a demo and we’re more than happy to answer any of your questions.

See what else our VenposCloud can do! Ask us about animal adoptions, tickets and admissions and membership management or see the full list of features.

An industry-leading provider of online ticketing and integrated point of sale solutions, we have over 30 years experience in supporting our partners in improving and increasing value at their visitor attractions. Find out exactly how we do that in our case studies.

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