Arley Hall & Gardens

Arley Hall & Gardens

Discover how our VenposCloud solution has been executed at an award-winning attraction in Cheshire. Understand how implementing the software has helped Arley Hall and Gardens enhance their stock management processes, gain a platform for advance ticket sales and transition from physical to digital ticketing.

Home to Viscount Ashbrook and his family for more than 550 years, Arley Hall and Gardens is a privately owned and award-winning attraction in the beautiful Cheshire countryside.

The multi-purpose site offers a great day out for all visitors and provides private hire options for weddings, celebrations, and even filming. The centrepiece, a stunning home first built in 1469 and later rebuilt between 1832 and 1845, opens periodically every month with a huge range of beautiful rooms to tour and admire.

The gardens open every day from 10am – 5pm (4pm in Winter), comprising of both formal and woodland areas, and even a child’s play area to ensure every member of the family is entertained.

Arley Hall and Gardens originally approached Vennersys for stock control and EPoS solutions before we identified further opportunities to help them grow. Here’s what we did!

What were the challenges?

Arley Hall’s priority has been to change the way they approach stock control and gift shop management. Prior to the partnership, any procedure related to stock control was completed manually, which meant stock takes and product ordering were more complex and time consuming than they needed to be.

The Arley Hall team also want more insight into the data behind their visitors, including the visits from annual pass holders and the distances they are travelling. Plus, they previously had no way of selling tickets online, meaning all visitors and event attendees needed to call the estate office ahead of time and have their entry tickets physically posted to them.

This has resulted in issues for Arley Hall because these tickets could be scanned and printed with no way to identify duplicate tickets, meaning some visitors may be able to enter for free. Plus, the process of manually sending tickets this way was time consuming and needlessly complex, with human error or postal issues leading to some tickets not arriving at the right place.

How did we help?

Vennersys were the clear standouts during a pitching process as our system can not only handle what Arley Hall required but also demonstrated a clear path to continual growth and system improvement.

Their team continue to be impressed by our consultation services which help guide business decisions and ensure the successful development of their attraction.

Our dedicated Account Management process means that we have been able to implement the initial features that Arley Hall and Gardens needed and continue to work closely with them to ensure continual business growth.

This has helped guarantee that they see the results they desire, suggesting ways that could help stimulate additional growth. We organise regular meetings to discuss feedback and answer any questions. Their dedicated Account Manager travels to the site once a quarter to speak with the Arley Hall team directly to discuss their future plans and to address any concerns that they have.

We have set up the VenposCloud system on-site, ensuring it was accessible on all staff machines across the attraction. We have installed the stock management tool as a priority, ensuring the gift shop staff can automate the stocktaking process and see a clearer breakdown of stock levels, assisting with the ordering process.

We have also provided a way for the Arley Hall team to sell tickets online in advance which has increased ticket sales and prevents duplication due to the unique QR codes on each one. During the buying process for these tickets, we have incentivised upsells by promoting other purchases, such as the guidebook and afternoon teas, to help drive additional income.

Additionally, we have implemented the event management module to support Arley Hall with the varied events they host throughout the year. Similarly to the ticket system, this has prevented the need for physical tickets that take admin time to organise and can easily be duplicated.

Plus, Arley Hall can now manage capacity for their events much easier, limiting ticket numbers at the point of sale, and accessing real time entry data to see how many staff may be needed at any one time.

Client quote

“We decided to partner with Vennersys after recognising we needed a robust stock control system for our gift shop. After meeting the Vennersys team we realised it could do so much more. We are now able to offer automated online ticketing, upsell options and annual memberships.

We have a system which is future proof allowing our business to grow and develop as required. The team have been very helpful and we find our quarterly meetings invaluable in keeping us up to date and offering us guidance and solutions. We are already looking at expanding our offering in 2024 to include online shop and car parking scanners.

The system fits very well with our business, and we anticipate this being a long relationship.”

Bridget Roberts – General Manager, Arley Hall & Gardens

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