How to make your attraction more efficient in 2022

Let’s face it, after the last couple of years, it’s safe to say that people are excited to step outside and start experiencing things again. 

With the days getting brighter and the weather getting warmer, it’s the perfect time to take stock of your resources and find out how you can maximise what you’re working with whilst increasing efficiency (as well as your revenue). 

That’s why we’ve teamed up with Dojo – a payments provider who develops next-generation card machines that really pack a punch – to give you the full lowdown on how you can make the most of your staff, tools and features of your attraction, all while giving your customers a reason to smile.

Tip 1: Talk to your employees

It might seem obvious – but just talking to your employees can make a huge difference. After all, they’re the ones who know every corner of the business, from behind the scenes to front of house. They’re the best placed to make suggestions about improvements on either customer experience or internal processes.

Talking to employees not only helps you solve simple efficiency problems, it can also help them feel more involved with the business by giving them the forum to share their opinions and issues.

Plus, it’s a great opportunity to find out if they need any extra training to do other elements of their job more effectively. Happy staff = happy customers.

Tip 2: Upgrade your tech

Bad tech and long loading times. It tends to slooooow things down. And having software spread across multiple providers can really grind efficiency to a halt. 

But there is a way to consolidate the tech you use so everything functions under one roof – say hello to the VenposCloud. It’s a fully integrated visitor management system that acts as your EPOS solution and stock management on one, convenient platform. It can even capture more information about your customers and act as a comprehensive database.

And when it comes to selling tickets with VenposCloud, either on site or online, it perfectly integrates with cutting-edge payment technology like Dojo. Combining and upgrading your technology in this way not only makes life easier for your staff – it also gives your customers a faster, more seamless experience.

Dojo card machines are built to work straight out of the box, come built in with point to point encryption, and fully integrate with your EPOS. And since they process payments 80% faster than the industry average, you can maximise efficiency and customer satisfaction with less waiting time.

Tip 3: Sell tickets in advance

Nothing kills the vibe more than a queue. And the last thing your customers will want to do is stand around waiting to pay for their tickets. VenposCloud also acts as a ticketing system and allows your customers to buy tickets in advance.

Business owners can now harness the power of ecommerce technology and set up an online ticketing system. Not only does it help your staff keep track of how many tickets they’ve sold, it will also reduce queues and make the entry process way more efficient.

Bonus tip: Maximise your customer experience

It’s all well and good making these changes – but what really counts is your customers. So the best thing you can do? Speak to them. Get their feedback.

If there’s anything preventing them from enjoying their experience at your attraction, whether it’s long wait times or a bad customer service experience, focus on making improvements where they’re most needed.

It’s the perfect time to maximise your attraction’s efficiency. Reach out to contact@vennersys.co.uk to get the ball rolling.