Welsh Mountain Zoo
Welsh Mountain Zoo Partners with Vennersys to Enhance Guest Experience.
Vennersys is proud to partner with the Welsh Mountain Zoo, helping to modernise their operations and deliver an improved visitor experience through our VenposCloud Visitor Management System.
As Wales’ oldest zoo and a key player in conservation and education, the Welsh Mountain Zoo welcomes over 160,000 visitors annually. To keep pace with its growth, the zoo needed a more flexible and efficient system to manage ticketing, memberships, retail, and guest experiences.

With over 30 years of industry expertise, Vennersys provided a tailored solution that now supports the zoo with:
- • Streamlined admissions and membership processing
- • Enhanced reporting and customer insight tools
- • Simplified experience bookings and Gift Aid integration
- • Integrated retail and hospitality operations

Eight new tills have been installed, and the zoo’s website has been redesigned to align with the new system, ensuring a seamless guest journey from booking to departure.
Steve Lester, Director of Business Development and Operations at the zoo, praised the positive impact of VenposCloud, noting improved guest feedback and smoother operations:
“At the Welsh Mountain Zoo, we want every guest to have a fantastic day out—from the moment they book to the moment they leave. Since installing VenposCloud, we’ve seen a marked improvement in feedback around the booking process. Vennersys has been instrumental in helping us create a seamless and enjoyable visitor journey while supporting our broader mission in conservation and education.”
Find out how Vennersys can help transform your attraction – get in touch with our attraction ticketing experts today.