Belvoir Castle

Discover why Vennersys was chosen to work with Belvoir Castle, one of Britain’s most prestigious stately homes and how our VenposCloud system has transformed visitor management, retail, and hospitality operations.

Belvoir Castle

Perched atop the rolling hills of Leicestershire, Belvoir Castle is the ancestral home of the Duke of Rutland and one of the region’s most iconic landmarks.

With the original castle dating back to the 11th century, the castle has been transformed and rebuilt over the centuries, blending historic architecture with timeless elegance. Inside, its grand state rooms, art collections, and intricate furnishings reflect centuries of heritage, while the surrounding formal gardens and Capability Brown parkland offer sweeping countryside views.

Today, Belvoir Castle welcomes visitors for guided tours, seasonal events, dining, boutique shopping, and family attractions, making it a vibrant destination enjoyed by thousands each year.

The Challenge for Belvoir Castle

When Belvoir Castle began its search for a new ticketing and visitor management partner, they needed more than just software. They required a data-led, fully integrated platform, capable of supporting a wide range of operations.

From castle admissions and events to retail, dining, and membership management, the estate required a solution that could connect every department under one unified framework.

There were also several of specific gaps they wanted to address:

• Restaurant operations: The existing café and restaurant systems lacked cohesion, creating challenges in reporting and efficiency.
• Memberships: The team needed more flexibility to manage and utilise memberships across all visitor touchpoints.
• Finance integration: Streamlined invoicing and real-time financial reporting were key priorities.
• Data fragmentation: With multiple systems across the estate, achieving a single, accurate view of performance was proving difficult.

Belvoir Castle needed a solution that was scalable, intelligent, and adaptable, one that could evolve with the estate’s long-term vision for growth.

Our VenposCloud Solution

From the very beginning, our collaboration with Belvoir Castle was built on partnership. Rather than simply implementing software, we worked closely with their digital and operations teams to understand and design a system that reflected how Belvoir Castle operates – flexible, data-driven, and forward-thinking.

Using VenposCloud and the Vennersys Data Sync Server, Belvoir Castle now manages all visitor and commercial activity in one centralised system. Every transaction from tour bookings and retail sales to restaurant orders and membership renewals, automatically feeds into the same data environment.

This connected approach has transformed how the team works day to day. Departments that once relied on separate systems now have a clear, shared picture of performance. Real-time insights into sales, visitor trends, and membership activity help them plan more efficiently and make quicker, better-informed decisions.

It’s also made collaboration smoother across the estate, from the castle itself to the Retail Village and hospitality venues, with everyone working from consistent, reliable data. The result is a more joined-up operation that not only saves time but also enhances the visitor experience.

Beyond streamlining operations, VenposCloud has given Belvoir Castle the tools to grow. Using the Vennersys API, the team is developing new online retail stores and a mobile app powered by live data, while bespoke dashboards allow them to build on top of the system and push innovation even further.

Meanwhile, the Sync Server automates data transfers and financial reporting, eliminating hours of manual work and ensuring analytics are always current and accurate.

Whilst syncing with Mailchimp keeps visitor and membership data automatically up to date, allowing the team to segment audiences effectively. Marketing campaigns can be personalised based on behaviour, purchase history, and preferences, ensuring every message is relevant and timely.

By putting data at the heart of the business, Belvoir Castle now operates with clarity, confidence, and flexibility, equipped to deliver a seamless, memorable experience for every visitor.

A Partnership That Fuels Innovation

“Vennersys has given us both stability and freedom. Their technology powers our visitor operations, while the Sync Server and API have unlocked limitless potential, allowing us to build apps, websites, and integrations that extend the system in entirely new ways. It’s not just a supplier relationship – it’s a partnership built on collaboration, innovation, and trust. Together, we’re revolutionising visitor attractions and building the experiences of tomorrow.”

— Jacob Hartwell, Digital Manager, Belvoir Castle

“At Vennersys, our relationship with clients goes far beyond system implementation; it’s about supporting their continued growth through regular face-to-face meetings. As Belvoir Castle expands its operations and explores new digital opportunities, my role is to ensure their VenposCloud system evolves alongside them. From identifying ways to enhance efficiency across retail, dining, and hospitality, to helping the team leverage data for smarter decision-making, our focus is on providing proactive, long-term support that fuels innovation and scalability. Belvoir Castle has ambitious plans, and I’ll be working closely with their team to ensure Vennersys technology continues to empower those goals.”

— Joseph Paul, Key Account Manager, Vennersys