Snowdon Mountain Railway

Vennersys Secures Landmark Partnership With Snowdon Mountain Railway!

We at Vennersys, a leading provider of integrated visitor management software, are proud to announce a landmark new partnership with Snowdon Mountain Railway, one of the UK’s most iconic heritage attractions.

This collaboration marks a significant step for us as we expand further into the heritage railway sector, showcasing the scalability and strength of our VenposCloud platform.

Snowdon Mountain Railway has been carrying passengers to the summit of Snowdon since 1896 and remains the UK’s only public rack and pinion railway.

The 4.7-mile line runs from Llanberis to the peak, drawing more than 140,000 passengers each year, while over 600,000 visitors explore Hafod Eryri, Wales’ highest visitor centre, at the summit.

Offering both heritage steam journeys and modern diesel services, the railway is a distinctive feature of Britain’s tourism landscape, set against the dramatic scenery of Snowdonia National Park.

To support its growing operations, Snowdon Mountain Railway has chosen us to deliver a modern, future-ready system that brings together admissions, seating, retail, catering, memberships, group bookings, and reporting into one seamless platform.

Through the implementation of our VenposCloud Visitor Management System, the railway will benefit from a powerful suite of tools designed to improve operational efficiency and customer engagement.

The system will introduce online ticketing with allocated seating for both diesel and steam carriages, along with powerful POS technology across the ticket office, gift shop, café and visitor centre.

Our CRM tools will support more tailored visitor communications alongside a marketing integration for more detailed segmentation, extending reach via connectivity to multiple online travel agents. Improved stock management will also broaden the railway’s communication with their visitor base and add product flexibility.

Enhanced business intelligence reporting through Vennersys Insights will give the railway clearer oversight of operations and footfall, providing greater visibility of the business day to day and helping to deliver a smoother, more personalised visitor experience.

This new partnership reflects the strength of our growing footprint in the heritage and transport attraction sector, with Snowdon Mountain Railway joining a diverse portfolio of leading museums, historic sites, and leisure venues located across the UK and Ireland.

Kristian Johnson, General Manager at Snowdon Mountain Railway commented:

“We were looking for a modern and scalable solution that could unify all areas of our operation, from ticketing and retail to marketing and reporting, focused on delivering a better experience for our customers. Vennersys stood out not only for the strength of their technology but also for their commitment to understanding our needs and ensuring the system supports our long-term vision.”

Stuart Ward, Business Development Manager at Vennersys, added:

“Partnering with Snowdon Mountain Railway is a real milestone for us. It’s an attraction with global recognition and a rich heritage, and we’re excited that our VenposCloud system will play a role in shaping its future. This partnership underlines our ability to support some of the most complex and high-profile sites in the UK, ensuring they can focus on delivering exceptional experiences to their visitors.”

If you’d like to learn more about how we help attractions like Snowdon Mountain Railway streamline operations and enhance visitor experiences, explore our case studies or get in touch with our team to find out how VenposCloud could support your venue.