Food Museum

With 17 historic buildings set in 75 acres of beautiful countryside, the Food Museum is the largest independent museum in Suffolk. They care for 40,000 objects, connecting people with where their food comes from and the impact of their choices on the environment, health, and well-being.

Being the biggest venue in the area, they typically host weddings and community events such as beer festivals, Primadonna festival, bonfire nights, and Apple Day. With events such as the bonfire nights holding up to 5000 visitors each time, paired with the removal of their old till systems, it became essential the Food Museum found a new system.

What Were The Challenges

Since they are the biggest venue in the area, the museum also hosts weddings and a series of regular community events such as a beer festival, bonfire night, Primadonna Festival, and Apple Day. With bonfire night attracting 5,000 visitors alone, and the removal of their existing shop till system, it became essential for the museum to find a new system. This system would need to manage the shop and provide a more efficient entry process which could also cope with memberships and Gift Aid donations.

“We use the system for the ticketing of our events and Vennersys has helped find solutions for us so we can be confident that when we run the events again. Before, if someone took a booking for an event in the shop, they’d have to call through to the office and quickly ask us to take it off the website, which was far from ideal. Now everything works together and does what we need it to do.
We’re now able to pull lots of different data for reports and break data down, allowing us to do far more targeted marketing. Our director can get access to everything she needs in one place and doesn’t have to ask around for all the information when she needs it.”

Chloe Brett, Visitor Services and Marketing Manager at The Food Museum

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